Design and marketing
To reach your current and potential customers, you need to supply authentic, high-quality content for many channels and tools. Systematic integration of all tangible elements is critical for this. Let us shape your story!
Design
Design is an important criterion for quality and identification. Product design and a coordinated image across all levels require a strategic approach. When it comes to establishing your brand, recognition – based on your brand image – is an important criterion for customer retention. Let us create your design!
Product range structure
The product range structure, together with its design and pricing, is key to making your product line attractive. It helps your customers make the right buying decision and acts as an orientation guide within your product range.
Product & range design
The design of your products should attract the attention of your customers. It communicates information about the value of your products. The design influences expectations and perception of quality, making it an important ambassador for your brand. Your brand must be clearly recognisable on all products, along with the product line on a secondary level. The binding corporate design should run like a thread throughout.
Vinotheque/first impressions count
The vinotheque is the heart of your winery. Welcoming customers, presenting products and tasting. This is where you make your personality and your wine into an experience and deepen customer loyalty. We can bring your product presentation to life and create a showroom that is an experience. Let us be your spin doctor!
Online marketing
Homepage/SEO
Your website is the business card of your company and provides a wide range of information. The content, formal, visual and functional design of this central communication medium requires strategic and systematic conceptual development. SEO – search engine optimisation – is of fundamental importance to ensure that your target group can find you easily and that you appear at the top of the search engine rankings!
Online shop
Online shops are important instruments for the purchase of your wines and act as a source of information. New customers can get to know you easily and directly, and place their first trial order quickly, while regular customers can order more of their favourite wines whenever they need to. Your integrated newsletter helps you reach your target group cost-efficiently with minimal wastage.
Social media marketing
Social media is an important communication tool which can help you achieve great awareness and reach. Social media must be integrated into your overall corporate communications both conceptually and with the target group in mind. Social media optimisation (SMO) is plannable and includes relevant topics that arouse interest. With social media advertising (SMA), new customers are approached via targeted Facebook advertising, and leads are generated.
Do you need sales-oriented marketing?
01
Win over customers
02
Retain customers
03
Impress customers
Marketing
Your image brochure or flyer, business card and price list all offer opportunities to provide information in an emotional and tangible way as a contrast to all things digital. High-quality, strategically and systematically designed print media convey your identity, making them effective communication tools.
PR
PR supports public awareness of your brand. A good network of contacts in established and regional media supports the comprehensive circulation of your topics. The measures generate trust and form a supporting basis for your marketing activities.
